Moxie Tonic has great tips for improving your overall Etsy marketing strategy. SEO and tagging is important, yes.
But what are you doing to bring in customers who are loyal to you?
- Are you connected on social media?
- Do you blog?
- Do you participate in forums?
- Do you send an email newsletter?
You do it with an email list.
You see the more exposure someone has to you, the more likely they will become a buyer, and even better, a repeat buyer! It takes a lot of work to go out and find fans of your work - Twitter, Facebook, Tumblr, YouTube, and on and on and on.
If you're smart, you'll bring them in, and make sure you have a way to contact them once they've showed interest. Ask a buyer or former buyer to jion your email newsletter list and there's one less person you have to go out and hnt down. Keep growing your email list and you will build a loyal following that will start to do your marketing for you - they will tweet for you, like for you and forward to their friends.
The bigger your list, the more word of mouth marketing they can do for you, the more quality and prepared your custmers are. So the more time you ahve to create. And it's a good thing too - with all those happy subscribers, your sales are going through the roof!
1 comment:
Oh man... this is what I keep hearing. I know this is true. I NEED the list!!
I am not an Etsy gal, I am a blogger finding her way in this blogosphere and carving out my niche. I know the list is very important and I know the newsletter is very important, perhaps I will use tomorrow's assignment day in 31DBBB to focus again on list building!
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